As’trame Foundation
2021 – Web Design – Web Development by hemmer.ch in process
What the client needed
As’trame is a foundation dedicated to supporting individuals and their loved ones in the tragedies they may encounter in their daily lives. The foundation wanted to revise its website to make it more accessible to different audiences. The client wanted clear “call to action” on certain parts of the template as well as a pronounced illustrative identity.
My part of the project
The visual is based on the illustrative style already present in the visual identity and linked by a “link punctuated with stars” motif representing the significant narrative of As’trame.
The minimalist color palette harmoniously accompanies the “black and white” illustrations, leaving the use of the yellow color for the highlighting of text or “Call to action”.
The result is a coherent web design that is skillfully linked to the client’s visual identity.
Jessica Goodwin
Jessica Goodwin